Reach your customers directly on WhatsApp — the most-used messaging app in Saudi Arabia.
Go to Settings → Notifications → WhatsApp. Connect your WhatsApp Business API account. If you don't have one, Numu partners with approved Business Solution Providers (BSPs) to get you set up in 24 hours.
Go to Customers → Segments. Create a segment based on purchase history, location, or tag — for example 'Purchased in the last 90 days' or 'Riyadh customers'.
Go to Marketing → Campaigns → New campaign → WhatsApp. Select your segment, choose or create a message template (WhatsApp requires pre-approved templates for broadcast messages), and add a CTA link to your store or a specific product.
Set a send time — Friday evening and Saturday morning perform best in Saudi Arabia. Preview the message on a phone, then click Send or Schedule.
Keep WhatsApp messages short — one clear offer, one link. Long messages get ignored or marked as spam.
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