Help CenterMarketing & couponsConnecting Instagram and Snapchat shopping

Connecting Instagram and Snapchat shopping

Read time: 5 min

Tag products in Instagram posts and Snapchat Stories so customers can buy without leaving the app.

1

Connect your Facebook Business account

Go to Marketing → Social channels → Instagram. Click 'Connect account' and log in to the Facebook Business Manager account that manages your Instagram page.

2

Upload your product catalogue

Numu syncs your product catalogue to Facebook Commerce Manager. The first sync may take 24–48 hours. Products must meet Meta's commerce policies — no counterfeit goods, accurate descriptions.

3

Tag products in Instagram posts

In the Instagram app, create a post or Reel. Tap 'Tag products', search for your product by name, and position the tag on the item in the image. Followers tap the tag to see the price and buy.

4

Connect Snapchat

Go to Marketing → Social channels → Snapchat. Connect your Snapchat Business account and enable the Snap Pixel for retargeting. Saudi Arabia has one of the highest Snapchat penetration rates in the world.

💡 Tip

Snapchat Stories ads targeting Saudi Arabia deliver some of the lowest cost-per-click rates in the GCC — a very cost-effective channel.

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