Turn your existing customers into brand ambassadors with a structured reward-for-referral system.
Enable the referral programme. Choose what reward advocates receive (store credit, percentage coupon, or fixed discount) and what the referred friend receives on their first order.
Under Referrals → Page settings, customise the headline, description, and sharing graphic. This is the page customers share with friends — make it compelling and on-brand.
After enabling, every customer gets a unique referral link in their account. Add a referral CTA to your post-purchase email and your packaging inserts.
Go to Marketing → Referrals → Analytics to see total referrals sent, converted, and revenue generated. Adjust the reward value if conversion rates are below 5%.
Referral programmes work best in tight communities — target your most loyal customers (10+ orders) first for the highest conversion.
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