Help CenterMarketing & couponsRunning Google and Meta ads

Running Google and Meta ads

Read time: 6 min

Drive paid traffic to your Numu store with Google Shopping and Meta (Facebook/Instagram) ads.

1

Install the Meta Pixel

Go to Marketing → Meta → Install pixel. Copy your Pixel ID from Meta Business Manager and paste it in Numu. The pixel fires automatically on all page views, add-to-cart, and purchase events.

2

Install Google Analytics and Ads tag

Go to Marketing → Google → Connect. Sign in with your Google account and link your Google Analytics 4 property and Google Ads account. Numu sends conversion events to Google Ads for smart bidding.

3

Create a Google Shopping campaign

In Google Ads, create a 'Shopping' or 'Performance Max' campaign. Select the Numu product feed (synced automatically). Set a daily budget and target ROAS — start conservative (SAR 50–100/day) and scale after 2 weeks of data.

4

Create a Meta retargeting campaign

In Meta Ads Manager, create a campaign with Conversions objective. Use a custom audience of 'Viewed product but did not purchase in 7 days'. Show them the exact products they browsed with dynamic product ads.

💡 Tip

Arabic-language ad copy consistently outperforms English for Saudi audiences — always A/B test both languages before scaling spend.

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